April 2024 – Matt Lara

April 28 – Busy season, photo credit, and LIFE

Author Matt Lara
PublishedApril 28, 2024April 28, 2024

As the busier season of my year continues, I’m starting to see the longterm effects of my chosen path. How my days off are more like days “off.” Meaning, I don’t have a pressing engagements to get to, but I have just as much correspondence to take care of. Emails, invoicing, thinking about this ongoing blog that basically nobody reads… I keep writing these posts for reasons I’ve elaborated on before. The Meta-owned app has now introduced an AI search feature that I find annoying and seems to further sink the user experience of a once exciting creative community. If I want to post my photography anywhere, it’ll be over on Foto app (still in beta testing.) Keeping my own space on the internet, not dependent on algorithms has become more and more important.

Do what you love and you’ll never stop doing admin a day in your life.

I found out that my photos from an event were being used in press with the wrong photo credit. That kind of thing is so distressing, but we as photographers have almost no recourse. I reached out to the sites but there’s not much I can do about it at this point. This kind of thing can really affect my business. But, as with most things in business, I have to take most of the responsibility. It just means I’ll have to be more direct about photo credit moving forward.

I’m gearing myself up for one of my favorite clients of the year. Starting this week, I’m back with the LA County Fair as one of three official photographers. Even though I grew up going to this Fair, last year was my first as their photographer and it was all things exciting and overwhelming. The event itself is the biggest I’ve ever shot in terms of scale. It’s about the size of a small city, and it truly is an endless visual feast. Sensory overload. This year, I’m working on a more focused approach. I’ll be trying to capture more classic images, stuff you’d see emblazoned on a billboard, with a strong central focus that still captures the essence of “Fair.”

For research, I’ve been looking through a photo book called Life 75 Years: The Very Best of LIFE. It’s a huge coffee table book I’m lucky to own. As I was flipping through, I found myself almost bowled over. No one takes photos like this anymore. And rarely do we see photos in print like this anymore. The word “iconic” is so terribly overused online, but these photos truly are iconic in that so many of them became emblematic of their time. We’ve sort of lost that in the digital world of endless scroll. Yet, I also realized that the aspect ratio of LIFE is similar to the smartphone screen, only much larger.

I might make more effort to direct traffic to this blog, seeing as I enjoy making this more of a weekly update of my goings-on now.

April 21 – A Dutch newspaper, the Dodgers, street photography, and the Pasadena Playhouse Gala.

Author Matt Lara
PublishedApril 21, 2024April 21, 2024

I found out that some of the work I did for the Consulate of the Kingdom of the Netherlands was featured in a Dutch newspaper. Hidde, a friend and colleague, sent me a photo of the paper. I also found the article online, if you speak Dutch and want to get past the paywall.

A friend of mine invited me to a Dodger game. I took my Nikon F3 loaded with Kodak 400 T-Max. I took a few shots. Haven’t developed the roll yet. This started me carrying a smaller 35mm camera with me to more places, something photographers talk about all the time but I sometimes find a little burdensome. Carrying a camera around the grocery store, to the gas station, the post office…it seems a little odd. Then again, the great street photographers carried cameras and film with them always. They’d either roam the streets all day, or shoot in any spare moment they had.

More and more, I wonder about street photography. My stepdad had introduced me to the idea years ago, and we even attended one of the first exhibits of the work of Vivian Maier in Los Angeles. It seems like over the last six or seven years, especially on platforms like YouTube, street photography became more about content creation than actually decent photos. Content churner-outers are more emboldened to stick cameras in strangers’ faces, the idea of consent goes out the window fairly easily. The mystique of street photography lies in photography books. The now-forgotten names of the faces in the works of Vivian Maier, Elliot Erwitt, Robert Frank, and Diane Arbus, they peer out at us from another time. It’s easy to forget that they may not have consented to having their photo taken, while these were also eras when cameras weren’t so ubiquitous. No one was making content from street photography, because street photography didn’t pay. I’m not so sure it pays now since it doesn’t seem to be for anyone now, but for generations to come.

I’m in a swirl of photo editing from my steady stream of clients this month. I’ve been really happy with how much of the work has turned out, especially some of these shots from the Pasadena Playhouse annual gala. It was almost rained out, save for a set of elaborate clear catering tents. I put a prime lens on my DSLR and took advantage of the shimmer all around me from the raindrops falling on the enclosure.

April 7-13, 2024

Author Matt Lara
PublishedApril 14, 2024April 14, 2024

This has been one of the busier weeks of the year for me. Event photography is my main business and it tends to be seasonal, so now is when many spring gatherings and galas tend to be underway. Starting out there was the California State Thespian Festival, an annual gathering of high school theatre students from across the state. There are competitions in acting, singing, dance, and technical theatre. There are dozens of workshops, performances, and leadership opportunities within the California State Thespians.

This was a favorite festival of mine back in high school. In fact, my theatre teacher has since retired but is still highly involved in the Educational Theatre Association, which helps theatre educators continue to provide good programs to their students. She is one of the several familiar faces I got to see there. I saw many more friends and colleagues who were teaching workshops during day two of the festival.

Anyone who knows me knows that my background is in theatre. All my artistic endeavors seem to start there. And I can’t emphasize enough just how important arts education–particularly theatre arts education–is for young people. This isn’t just a chance for kids to express excess energy. This is hands-on learning skills that apply across all career fields, including those elusive “soft” skills that are so hard to teach (empathy, listening, being present, etc.). A particular bonus is all the technical skills learned in the theatre arts. It truly is a head start in a rapidly changing world.

There was that little eclipse thing. There wasn’t much excitement here in SoCal. I noted the little crescent moon shadows in during peak eclipse time, then watched the live coverage on TV. I agree with many others that there is something nice about thousands of people coming to view such a major event.

The rest of this week has been essentially a marathon of photo days. (I resist the term “shoot” more and more as I continue working in this profession.) I could say more, but out of respect for my clients, I try to keep quiet until I’m done editing photos and delivering them. There are so, so many to edit and process. Thankfully, I’m pretty fast in that department.

This has been such a change of pace from the first few months of the year when all is essentially dead. When I seriously begin to doubt my choices while the days are still short and spring still seems far away. It’s definitely a good reminder of the seasonality of life. Right now is more of a harvesting season, as I see the fruits of several years’ work of planting seeds, nurturing relationships, developing best practices, and following through. Come summer, the harvest will slow and I’ll have to embrace a new season.